Uber, the world’s largest taxi company owns no vehicles.
Airbnb, the world’s largest accommodation provider owns no real estate.
Facebook, the world’s most popular media provider creates no content.
Instagram, the most valuable photo company, sells no cameras.
Netflix, the fastest growing television network, lays no cables.
Alibaba, the world’s most valuable retailer has no inventory.
All six are building customer networks and scalable software - not factory networks and clunky hardware. All six focus at personalized customer experiences not mass production. All six attract more new customers from word-of-mouth than expensive marketing. All six have disrupted their industry at a global scale.
None of these six companies existed 20 years ago.
How can you rethink your own business model - and industry - today?
