How do you make a mark?

How do you make a mark with a new company in a competitive market? How did Facebook reach its first $100 million mark in revenue?

The answer may surprise you - and change the way you think about your own business strategy.

In 2006, Mark Zuckerberg and his team were more focused on coding Facebook than growing revenue. Mark hired Dan Rose from Jeff Bezo’samazon.com as “VP of Business Development” to help grow revenue.

Dan had learned from Jeff Bezos that one big partnership can make all the difference to revenues. He watched Myspace start doing big deals in the grand style of it’s new Deal Maker owner, Rupert Murdoch. The problem was, Facebook was growing, but was not as big or as established as Myspace yet, so its marketing partnerships were still small.

Within a month of Dan joining Facebook, in August 2006, everything changed. Myspace announced a $900 million deal with Google. Myspace had the traffic, and Google had the ad network. It was a perfect partnership where Google would manage Myspace’s ads, and that deal single-handedly made Myspace profitable.

Dan Rose asked “Who has the most to lose from this deal?” The answer was Bill Gates’ Microsoft MSN ad network, which had lost out to their arch rival Google. Dan jumped on the phone to Microsoft, and asked them if they wanted a similar deal with Facebook. Microsoft’s answer? “Okay, we’ll be down there tomorrow to iron it out.”

That one deal, wrapped up 24 hours later, doubled Facebook’s revenues in 2006 from a forecast $22 million to over $40 million. The year after, the Microsoft deal was worth over $100 million in revenue to Facebook.

One phone call to solve Microsoft’s problem - which was not wanting to lose to Google - led to Facebook’s first $100 million.

Sometimes to win the war, it’s easier to help others fight their battles than to fight your own. Sometimes their battles are much bigger than yours.

Who would you love to work with who would want to have you in their corner? Who could you be helping to win big today?

The fastest way to find out? Bring in someone with inside knowledge - Inside knowledge that’s outside the box.

“If opportunity doesn't knock, build a door.”
~ Milton Berle

 

Rented Out Her Garage , Made $300 million

What one small step you take today could lead to a multi-million dollar chain reaction? That’s what happened to Susan Wojcicki when she was 30 years old: “I had just got out of business school and bought a house. So I needed to get some renters in order to help pay the mortgage...”

So she rented our her garage to two Stanford students, Larry Page and Sergey Brin, who used it to start up their new company, Google.

Susan remembers the first year, with many “late nights together in the garage eating pizza and M&Ms, where (Larry and Sergey) talked to me about how their technology could change the world."

They finally convinced her to join as Employee No.18 and their first marketing manager, when she was four months pregnant. First job? Relocate them all to a proper office.

Called the “Mom at Google”, Susan was the first in the team to have a baby, and her “family first” philosophy led to Google topping the ‘Fortune 100 Best Companies to Work For’ list.

The “family” grew, literally, with Sergey Brin marrying Susan’s sister, Anne, and having two kids. Susan herself had five kids. All while growing the marketing side of Google.

In charge of products, it was Susan who came up with the idea of Adsense, which grew to become 97% of Google’s revenue within the next 10 years. That earned Susan the nickname “The Money.”

She then focused at video, only to find a new start-up, Youtube, was growing much faster than Google video.

While working out what to do to compete, Susan stumbled on a Youtube video of two boys in China lip-syncing to the Backstreet Boys. She recalls “That was the video that made me realize that 'Wow, people all over the world can create content, and they don’t need to be in a studio.”

Instead of trying to compete, Susan convinced Larry and Sergey to buy Youtube, and six months later Google bought Youtube for $1.65 billion.

In February 2014, Susan became the CEO of Youtube, and today she is worth $300 million.

What began with a simple decision to rent out her garage has led Susan on a journey that has included being named No.1 on the Adweek 50 list in 2013, being called “The most important person in advertising” and “The most powerful woman on the Internet” by TIME in 2015.

And for Susan, the journey is still just beginning. As she says, “Google is fascinating, and the book isn't finished. I'm creating, living, building, and writing those chapters.”

Now it’s your turn. If Susan can do it (while raising five kids) you can too.

Take a step forward today.

Any step.

There’s no guarantee it will lead to the same magical journey that Susan has been on.

But there’s no guarantee it won’t, either.